Feb 21 2008
Humor that’s not for everyone.
Faced with the cold hard reality of the actual newsletter - the actual humor from the book - the sickness that is this twisted publication the unsubscribe rate has risen to 3.6%. Does that make us sad? No actually, it’s better than anticipated.
We began with just under 800 friends and acquaintances on the mailing list. We were anticipating an unsubscribe rate of something more like 20 to 25%. Plus we have picked up a few subscribers to the newsletter along the way so we are at 98% of our original numbers.
Book sales are slow (10 books) but hey, the email newsletter is still the only form of marketing, and it has only gone out twice.
So the stats:
- 800 subscribers to start
- 29 people dropped off the list (3.6%)
- 14 new subscribers (2%)
- 10 book sales (one sale for every 100 subscribers)
And we are only 2 weeks in. Not a landslide by any means, but not too shabby either.
Oh, and our bad…on the newsletter we have forgotten to add that it is powered by poMMo (which is awesome). That omission will be remedied in the next mailing.
